The A to Z of Business Success

Every business owner aspires for their business to be successful. In order to do this, every business owner needs to challenge the status quo and develop new strategies to move their business forward. This article will give you a few ideas to develop and grow your business. ATTAINABLE - The goals that you have for your business must be attainable, you must be able to achieve them. If the goal is unrealistic then you will never feel that you have achieved anything at all. Set a goal with a certain time frame that you believe is attainable and then work towards achieving them. Create a 90 Action plan for your attainable goals and put it up on the wall to remind you of what you want to achieve and by when. ADVERTISE products and/or services you have on offer to current and new customers. If you can't see it, you can't sell it. Don't assume that your customers and the general public know about your complete range of goods and services. However - be warned not everybody will be interested in your complete range. Get to know them, find out what they need. Ask them what they would buy from you and then work out how you are going to advertise your products and services. BUDGET - Always measure your business revenue and expenses against your budget. Are revenue and expenses higher or lower than expected? Why? Every business needs a benchmark to measure performance against and the best way to measure performance is through Sales and Profitability. You need to have a guideline as to what you expect from your business, and a budget will provide a financial baseline for that. CREDIBLE - All business dealings must be honest. Bad news travels faster than good news. If you swindle someone, it is bound to come back to you and reflect badly on your business. Your products and services must do what you claim they do, and your customers will recommend them to others. CREATE the business that you want. Does your business meet your expectations? In what areas can you improve your business? This is probably the hardest thing that you will ever do; however, in order for your business to survive, you must be able to look at what it does objectively and make honest assessments about it. You need to ascertain areas that you can improve on in your business in order to create the business you want. DELIVER the best quality service possible. This is not an old fashioned folk-lore. People still do appreciate good quality service, however these days some customers don't expect it. So surprise them and make a good impression and exceed their expectations by delivering the best quality service possible. 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Your staff need to become less dependent on you, they need to make basic decisions on their own. If you do everything for them, they will come to expect it, and they will ask for your advice on absolutely everything. So, sit back and allow them to do their jobs while you complete the tasks that only you can do. Use a task manager to help manage and delegate tasks. At the end of the day you should reflect on what you have done and ascertain how effective you have been. ENCOURAGE your staff to ensure they perform at their best. Encouragement will provide your staff with motivation to achieve their best. Why not reward them for fulfilling business goals and encourage them to assist in building the business. They need to feel like they are a part of the decision making process in order to build the business. EAT healthy food and exercise regularly in order to keep yourself well and motivated and therefore better able to handle all the challenges that may come forward. You must look after yourself first and foremost before you are able to look after your business. If you work yourself too hard, your business, family and health may suffer. FREE - Give away something for free, your customers will love it and they won't be expecting it. It doesn't have to cost you a lot, but appreciating your customers will go a long way. Start sending Christmas cards or birthday cards, your customers will certainly remember your thoughtfulness. GRATITUDE - Be grateful for what you do have. How would you manage without it? We are all striving to succeed and fulfil our goals, but in the process we must appreciate what we do have and how far we have gone to achieve it. HELP your staff only when they need it. What would they do if you were not available? Trust your staff to make the right decision or to come up with a solution. Your staff have been chosen by you to do their job. They have experience in their role and they have common sense, so give them enough room to perform their job, but be close enough so that can ask you for assistance if they require it. IRRESISTIBLE - Ensure that irresistible products and services are always on offer for your customers. Make sure they can't say no. Make your products and services better than everyone else's to be sure that your customers come back for more.